Drake own it audio
– On average, weekly podcast audiences listen to eight podcasts or 5.1 podcast shows.
– In 2022, the average time spent listening should rise to 1 hour and 37 minutes per day. – Digital audio accounted for 11% of total media time per day for US adults in 2020 and will account for 11.7% in 2021 or 1 hour and 34 minutes per day. – The time US adults spent with digital audio recorded an 8.3% growth for a total of 1 hour, 29 minutes per day. Over the past year, COVID-19 has made people hungry for content and many are increasingly devouring audio.Īccording to a recent 2020 report from eMarketer: These increase the album’s worldwide week-one number on the service by around 12m streams to approximately 498m.By: Tiffany Brandon, Social Media ManagerĪll aboard the audio social train! Audio has never been hotter, and it has become a staple of our everyday lives, as both the number of devices we listen on and the content itself has increased. (MBW should point out that, according to one source, Apple’s internal numbers on Scorpion’s global performance differ slightly from those being used by labels/publishers etc.
#Drake own it audio free#
Spotify, then, with its free tier advantage and 170m+ active user base, remains king of the world.īut the battle for the United States is now really hotting up.Īs shown by its surprising over-performance on Scorpion in the States, Apple Music has some real momentum behind it. In fact, the 401m US-based streams of Scorpion on Apple Music in week one represented 82.5% of the album’s total global streams on the service. That’s pretty unprecedented, and speaks to the impressive per-head consumption Apple is enjoying amongst hip-hop fans in the States, following further success with the likes of J Cole’s KOD and Drake’s own More Life over the past year. Looking at Apple Music’s week-one US Scorpion numbers shows us that – approximately speaking – the average Apple Music subscriber each played a track from Drake’s new album 19 times during its opening week on the Stateside market. Let’s break these numbers down a little more.Īccording to the Financial Times, Apple Music’s US subscriber base currently sits just above 21m paying customers Spotify’s, we’re told, is just above 22m. That meant Apple was a solid 80m plays ahead of Spotify’s week-one US number – equivalent to an additional 10m+ streams each day. On Apple Music, however, Scorpion went gangbusters – attracting a massive 401m streams in the US in its debut week. That was another record for the Swedish platform, again overtaking Beerbongs & Bentleys – which recorded 236.5m week-one streams in the States. MBW is told that, in the US alone, Scorpion racked up 321m streams on Spotify in its first seven days. Yet where these figures get really intriguing is when we drill down into Scorpion’s specific performance in the United States. (Apple Music is believed to currently have around 45m paying subscribers, not including trialists.)Īnother good stat: today (July 12), Drake officially has 58.95m monthly listeners on Spotify that is more than Apple’s entire worldwide subscriber base.Ī few days ago, Drake confirmed that Scorpion was streamed over a billion times worldwide in its opening week.Īccording to MBW’s numbers, 1.06bn of these plays came on Spotify and Apple Music alone. That was slightly bigger than the week-one worldwide number we’ve been told for Apple Music, which stood at 486m streams.īoth of these numbers represented a record-breaking performance: the previous global week-one best performance on Spotify, for example, was Post Malone’s Beerbongs & Bentleys, with 411.82m worldwide streams ( announced in May this year).Ĭonsidering that, at the end of Q1, Spotify had 170m active users worldwide, with 75m paying subscribers, it’s no great surprise to see the green machine out in front with Scorpion on a global basis. In Scorpion’s first seven days of availability, the album’s tracks were streamed 573m times globally on Spotify. We understand these numbers are being used internally at Drake’s label group – Cash Money/ Republic/ Universal – although a spokesperson for Republic declined to comment. MBW has verified two sets of figures, with multiple high-level industry sources, regarding Scorpion’s week-one performance on Spotify and Apple Music.